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Ȩ Ȩ > ¿¬±¸¹®Çå > ¿µ¹® ³í¹®Áö > JIPS (Çѱ¹Á¤º¸Ã³¸®ÇÐȸ)

JIPS (Çѱ¹Á¤º¸Ã³¸®ÇÐȸ)

Current Result Document :

ÇѱÛÁ¦¸ñ(Korean Title) Information Dissemination Model of Microblogging with Internet Marketers
¿µ¹®Á¦¸ñ(English Title) Information Dissemination Model of Microblogging with Internet Marketers
ÀúÀÚ(Author) Dongliang Xu   Jingchang Pan   Bailing Wang   Meng Liu   Qinma Kang  
¿ø¹®¼ö·Ïó(Citation) VOL 15 NO. 04 PP. 0853 ~ 0864 (2019. 08)
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(Korean Abstract)
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(English Abstract)
Microblogging services (such as Twitter) are the representative information communication networks during the Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform for information dissemination in online social networks due to its large number of users. In this study, a microblog information dissemination model is presented. Related concepts are introduced and analyzed based on the dynamic model of infectious disease, and new influencing factors are proposed to improve the susceptibleinfective-removal (SIR) information dissemination model. Correlation analysis is conducted on the existing information dissemination risk and the rumor dissemination model of microblog. In this study, web hyper is used to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the method in reducing the rumor dissemination of microblogs.
Å°¿öµå(Keyword) Information Dissemination   Microblog   Rumor Spread   Web Hyper  
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